Heart health is a deeply concerning and pressing issue. It is extremely difficult to educate consumers without overwhelming them with too much information or with lectures which can come across as preachy. Furthermore, consumers need to be able to access everyday foods which are both nutritious and delicious.
Unilever wanted to explore how they could invest in technology solutions that would provide information to the consumer in an easily digestible, bite-sized way.
Therefore, Unilever invited multiple startups to the Heart Health Hackathon in London to address these many challenges. Who could come up with the best solution in just 24 hours? Coming off the back of two recent hackathon victories in 2014, relative newcomers Finaps decided to take up the challenge.
Just getting to the event was literally quite the journey. After loading up the team and some extra screens into one car and driving through the night from Amsterdam to London, Finaps finally arrived.
So what did Finaps come up with? Enter Pepz.